About Wear It To Go
We’re on a mission to make sustainable fashion accessible to everyone while helping local retailers thrive.
Our Story
Wear It To Go was born from a simple but powerful observation: the UK fashion industry discards over 700,000 tonnes of perfectly good clothing every year. Meanwhile, millions of shoppers struggle to find affordable fashion that doesn’t compromise on quality or ethics.
We asked ourselves: What if there was a better way? What if we could connect conscious consumers with local retailers, giving surplus stock a second chance while making sustainable fashion accessible to everyone?
Inspired by Too Good To Go’s revolutionary approach to food waste (now with over 30 million UK users), we built a platform that applies the same “surprise bag” model to fashion. The result? Quality clothing saved from landfill, shoppers saving 50-70% on retail prices, and local retailers generating guaranteed revenue from surplus inventory.
Why We Do What We Do
Our core beliefs drive everything we build
Sustainability Shouldn’t Be a Luxury
Ethical fashion has been gatekept by high price tags for too long. We believe everyone deserves access to sustainable choices, regardless of their budget. By offering quality clothing at 50-70% off, we’re democratising sustainable fashion.
Local Businesses Are the Heartbeat of Communities
Big corporations can absorb losses from unsold inventory – independent retailers can’t. We’re here to help local shops compete, survive, and thrive by turning their surplus stock into a new revenue stream without devaluing their brand.
Small Actions Create Big Change
The fashion industry accounts for 10% of global carbon emissions and is the second-largest consumer of water. Every surprise bag purchased is a vote for a different kind of fashion industry – one that values longevity over disposability.
Technology Should Serve People
We built our entire platform in just two months because we believe in action over endless planning. Our tech connects real people with real solutions – no algorithms optimising for addiction, just a simple tool that helps everyone win.
🌱 Our Vision: A world where no quality clothing goes to waste, sustainable fashion is accessible to all, and local retailers flourish alongside conscious consumers.
Meet the Founder
The person behind the mission
Adrian Gziut
Founder & Director
Adrian founded Wear It To Go with a clear purpose: to prove that business can be a force for good. With a background in technology and a passion for sustainability, he single-handedly built the entire platform – iOS app, Android app, retailer dashboard, and website – in just two months.
“I saw how Too Good To Go transformed the way we think about food waste, and I knew the same model could work for fashion. The UK throws away £140 million worth of clothing every year that could be worn and loved. That’s not just an environmental tragedy – it’s an economic one for the retailers who made those clothes and the shoppers who could have afforded them.”
Adrian believes that the best solutions are the simplest ones: connect people who have something with people who need it, make it easy, make it affordable, and make it sustainable. That’s Wear It To Go.
How We Make a Difference
Our platform creates value for shoppers, retailers, and the planet
For Shoppers
Access quality clothing at 50-70% off retail prices through our unique surprise bag model. Every bag is guaranteed to fit your chosen size.
For Retailers
Turn surplus stock into guaranteed revenue without devaluing your brand. Our surprise bag format protects your pricing strategy.
For the Planet
Every bag purchased keeps quality clothing out of landfill. Together, we’re building a more sustainable fashion future.
Our Journey
From idea to impact
The Idea
Inspired by Too Good To Go’s success with food waste, we saw an opportunity to apply the same model to fashion.
Platform Launch
Built and launched our iOS and Android apps along with a comprehensive retailer dashboard in just two months.
Growth & Expansion
Partnering with retailers across the UK and preparing for European expansion with £1M seed funding.
Frequently Asked Questions
Everything you need to know about Wear It To Go
What is a “Surprise Bag”?
A surprise bag contains clothing items from a local retailer in your chosen size (S, M, L, XL) and category (Men’s or Women’s), with a retail value higher than the price you pay. You won’t know the exact items until you collect them – that’s the surprise!
How do I collect my bag?
After payment, you’ll receive a unique 4-digit collection code. Visit the store during your collection window, show your code to staff, and they’ll hand you your surprise bag. It’s that simple!
What payment methods do you accept?
We accept credit cards (Visa, Mastercard, Amex), debit cards, Apple Pay (on iPhone), and Google Pay (on Android). All payments are securely processed through Stripe.
Can I cancel my order?
You can cancel anytime before the collection window for a full refund. Since retailers prepare bags based on reservations, orders become final once the collection window begins.
How do retailers join?
UK clothing retailers can apply through our retailer dashboard. There’s a small £39 joining fee with no monthly fees – we only earn when you earn through a small commission on sales.
Have more questions? Contact our support team
Ready to Join the Movement?
Download the app and start saving on quality fashion while reducing waste.
