What is Fast Fashion?
Discover the impact of fast fashion on our planet and how you can make a difference with Wear It To Go.
The Fashion Waste Crisis
The UK fashion industry’s impact by the numbers
Understanding Fast Fashion
Fast fashion refers to the rapid production of inexpensive clothing that mirrors current trends, often at the expense of quality and sustainability.
These garments are designed to be worn only a handful of times before being discarded, creating a cycle of constant consumption and waste that’s devastating our environment.
⚠️ Did you know? The average garment is worn just 7 times before being thrown away.
The Environmental Impact
How fast fashion affects our planet
Water Pollution
The fashion industry is the second-largest polluter of water globally. Textile dyeing alone accounts for 20% of industrial water pollution.
Carbon Emissions
Fashion produces more carbon emissions than international flights and maritime shipping combined – approximately 1.2 billion tonnes annually.
Landfill Waste
Every second, the equivalent of a rubbish truck of textiles is landfilled or burned. Most synthetic fibres take 200+ years to decompose.
Microplastics
Synthetic clothing releases 500,000 tonnes of microplastics into the ocean annually – equivalent to 50 billion plastic bottles.
Be Part of the Solution
Simple steps you can take to reduce fashion waste
Buy Less, Choose Well
Invest in quality pieces that last longer rather than cheap, disposable fashion.
Shop Locally
Support independent retailers who often stock higher-quality, more sustainable options.
Reduce Waste
Use services like Wear It To Go to give surplus clothing a second chance before it goes to landfill.
How Wear It To Go Helps
Our surprise bag model creates a win-win-win: retailers clear surplus stock that would otherwise be discarded, shoppers get quality clothing at amazing prices, and together we reduce fashion waste.
Every bag you purchase represents clothing saved from landfill. It’s sustainable fashion that’s good for your wallet and good for the planet.
Learn More
Discover more about sustainable fashion and how you can help