Seed Investment Opportunity
The Too Good To Go for Fashion
The App in Action
Live on iOS & Android — Fully operational and ready to scale
📍 Map Discovery
🏪 Store Listings
🛍️ Surprise Bags
💳 Secure Checkout
📦 Order Tracking
Why Invest in Wear It To Go?
Proven Model
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Too Good To Go has validated surprise bag mechanics with 100+ million users globally. We’re applying this proven concept to the £62B fashion market – higher margins, longer shelf life, bigger opportunity.
First Mover
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No established player owns the fashion surplus space. While TGTG dominates food, fashion remains untapped. Our fully operational platform gives us a significant head start over potential competitors.
Sustainability Wave
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Fashion waste is a $500B global problem. Gen Z and Millennials actively seek sustainable options. We turn retailer surplus into shopper treasure – environmental impact meets commercial success.
What We’ve Built
Consumer Mobile Apps
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Native iOS and Android apps live in both app stores. Features include map-based discovery, size filtering (S/M/L/XL), secure payments via Apple Pay, Google Pay, and cards, real-time order tracking, and 4-digit collection codes. Fully approved by Apple and Google.
Retailer Dashboard
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Complete self-service portal for retailers to list surprise bags, manage inventory, set collection windows, verify customer codes, and track earnings. Multi-store support for chains. Zero training required – retailers can be live within 10 minutes.
Payment Infrastructure
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Stripe Connect integration handling split payments, instant retailer payouts, and full financial compliance. Automated 15% commission collection. PCI-compliant. Ready for multi-currency expansion across Europe.
Scalable Backend
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PostgreSQL database architecture designed for multi-country expansion. RESTful API. Cloud-hosted infrastructure that scales automatically with demand. Built to handle millions of transactions without re-architecting.
Expansion Roadmap
🇬🇧 United Kingdom
Targeting all major cities and towns, partnering with Physical Retailers, Accessories and Beauty Stores. Online Retailers coming soon.
🇩🇪🇫🇷🇳🇱 Western Europe
Germany, France, Netherlands, Belgium, Austria, Switzerland. Established sustainable consumer markets with strong fashion retail presence.
🇵🇱🇸🇪🇩🇰 Eastern Europe & Scandinavia
Poland, Czech Republic, Sweden, Denmark, Norway. High growth markets with increasing sustainability awareness.
🇺🇸 North America
US market entry targeting sustainability-conscious urban markets: NYC, LA, San Francisco, Chicago. Massive addressable market.
Use of Funds
🌍 EU Expansion & Compliance — £85,000 (34%)
- Legal entity setup in target European markets
- Regulatory compliance and data protection (GDPR)
- App and platform localisation for EU languages
- Multi-currency payment infrastructure
💼 Sales & Retailer Acquisition — £72,000 (29%)
- Dedicated sales outreach across UK and Europe
- Onboarding support and retailer training materials
- Retailer incentive programmes for early adopters
- Partnership development with retail associations
📣 Marketing & User Acquisition — £50,000 (20%)
- Paid social media campaigns (Instagram, TikTok, Facebook)
- Influencer partnerships in fashion and sustainability space
- App Store optimisation and paid download campaigns
- PR and press coverage for brand awareness
🛠️ Technology & Operations — £43,000 (17%)
- Feature enhancements based on user feedback
- Analytics dashboard improvements for retailers
- Customer support and operations
- Working capital buffer for growth
Join Our Seed Round
Target: £250,000
SEIS Eligible Investment
Founder
Adrian Gziut
Founder & Director
Software developer with nearly 10 years of experience in system design, coding, and implementation. After building complex systems and software solutions throughout my career, I identified a gap in the sustainable fashion market and built the solution.