Cookie Policy
Last Updated: January 2025
1. Introduction
This Cookie Policy explains how WEAR IT TO GO LTD (“we“, “us“, or “our“) uses cookies and similar technologies on our website (www.wearittogo.com) and mobile application (“Wear it to Go App“).
By using our website or app, you agree to the use of cookies as described in this policy.
2. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website or use an app. They help the website or app recognise your device and remember information about your visit.
Types of Cookies We Use
- Session Cookies: Temporary cookies that expire when you close your browser or app. They help you navigate our service efficiently.
- Persistent Cookies: Cookies that remain on your device until they expire or you delete them. They remember your preferences for future visits.
- First-Party Cookies: Set by Wear it to Go directly.
- Third-Party Cookies: Set by our partners (like Google Analytics or Stripe) to provide additional functionality.
3. How We Use Cookies
We use cookies for the following purposes:
3.1 Essential Cookies (Always Active)
These cookies are necessary for the app and website to function. You cannot opt out of these cookies.
| Cookie Name | Purpose | Duration |
|---|---|---|
| auth_token | Keeps you logged in | 30 days |
| session_id | Manages your browsing session | Session |
| cookie_consent | Remembers your cookie preferences | 1 year |
| stripe_sid | Enables secure payments | Session |
3.2 Performance & Analytics Cookies (Optional)
These cookies help us understand how visitors use our service so we can improve it.
| Service | Purpose | Duration |
|---|---|---|
| Google Analytics | Track website usage and traffic | 2 years |
| App Analytics | Track app performance and crashes | Varies |
What we track:
- Pages visited
- Time spent on pages
- Device type and operating system
- General location (city/country level)
- App features used
- Error reports and crashes
What we DON’T track:
- Your personal identity (unless you’re logged in)
- Specific personal information
- Keyboard inputs or passwords
3.3 Marketing Cookies (Optional)
These cookies show you relevant advertisements and measure campaign effectiveness.
| Service | Purpose | Duration |
|---|---|---|
| Facebook Pixel | Show relevant ads on Facebook | 90 days |
| Google Ads | Show relevant ads on Google | 90 days |
4. Mobile App Specific Technologies
4.1 Device Storage
Our mobile app stores information locally on your device using:
- AsyncStorage (React Native): Stores your login status, preferences, and app settings locally on your device. This data never leaves your device unless you explicitly sync it.
- Cached Images: Downloaded images (like retailer logos and offer photos) are temporarily cached to improve app performance and reduce data usage.
4.2 Device Permissions
Our app requests the following permissions:
| Permission | Purpose | Required? |
|---|---|---|
| Location | Show nearby retailers and deals | Optional |
| Camera | Upload profile photos (future feature) | Optional |
| Notifications | Send order reminders and deal alerts | Optional |
| Internet | Access our services | Required |
You can change these permissions in your device settings at any time.
5. Third-Party Services
We use the following third-party services that may set their own cookies:
5.1 Payment Processing
Stripe: Securely processes all payments. Stripe’s privacy policy: https://stripe.com/privacy
5.2 Authentication
- Apple Sign-In: For iOS users
- Google Sign-In: For Android users
5.3 Analytics
Google Analytics: Tracks website and app usage. Google’s privacy policy: https://policies.google.com/privacy
5.4 Email Services
IONOS SMTP: Sends transactional emails (order confirmations, password resets). Does not track email opens.
6. Your Cookie Choices
6.1 Managing Website Cookies
Browser Settings:
- Chrome: Settings > Privacy and Security > Cookies
- Firefox: Settings > Privacy & Security > Cookies
- Safari: Preferences > Privacy > Cookies
- Edge: Settings > Privacy > Cookies
Cookie Consent Banner:
When you first visit our website, you’ll see a cookie banner where you can:
- Accept all cookies
- Reject optional cookies (only essential cookies will be used)
- Customise your preferences
6.2 Managing Mobile App Data
iOS:
- Settings > Wear it to Go > Allow Tracking
- Settings > Privacy > Location Services > Wear it to Go
Android:
- Settings > Apps > Wear it to Go > Permissions
- Settings > Privacy > Location > Wear it to Go
6.3 Opting Out of Marketing
Email Marketing:
- Click “Unsubscribe” in any marketing email
- Update preferences in App Settings > Notifications
Push Notifications:
- App Settings > Notifications
- Or device Settings > Notifications > Wear it to Go
Personalised Ads:
- iOS: Settings > Privacy > Advertising > Limit Ad Tracking
- Android: Settings > Google > Ads > Opt out of Ads Personalisation
7. Do Not Track Signals
Some browsers have a “Do Not Track” (DNT) feature. We currently do not respond to DNT signals because there is no industry standard for how to handle them. However, you can control tracking through the cookie settings described above.
8. Children’s Privacy
Our services are not intended for anyone under the age of 16. We do not knowingly collect personal information or use cookies to track children under 16.
9. Changes to This Cookie Policy
We may update this Cookie Policy from time to time. We will notify you of significant changes by:
- Posting the updated Policy on this page with a new “Last Updated” date
- Showing a cookie banner when you next visit (for material changes)
10. Contact Us
If you have questions about this Cookie Policy, please contact us:
WEAR IT TO GO LTD
Email: privacy@wearittogo.com
Address: Unit 40 Silicon Business Centre, 28 Wadsworth Road, Perivale, Greenford, England, UB6 7JZ
Company Registration Number: 16909508
Last Updated: January 2025
Version: 1.0
