Privacy Policy

Last Updated: January 2025
Version: 1.0

1. Introduction

At Wear it to Go (“we“, “us“, or “our“), we are committed to helping you discover great deals on clothing and fashion products from retailers across the UK. We understand that your privacy is important, and we are committed to protecting your personal information.

This Privacy Policy (“Policy“) explains how we collect, use, store, share, and protect your personal information when you use the Wear it to Go mobile application and related services.

2. About This Policy

2.1 Scope

This Policy applies to all personal information we collect about:

Users: consumers who download and use the Wear it to Go app
Retail Partners: clothing retailers and fashion businesses featured on our platform
Business Contacts: vendors, suppliers, and other business partners

This Policy should be read in conjunction with our Terms and Conditions and Cookie Policy.

2.2 Data Controller

The data controller responsible for your personal information is:

WEAR IT TO GO LTD
Company Registration Number: 16909508
Registered Address: Unit 40 Silicon Business Centre, 28 Wadsworth Road, Perivale, Greenford, England, UB6 7JZ
Email: privacy@wearittogo.com

We process your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2.3 Key Definitions

To help you understand this Policy, here are some key terms we use:

“App” refers to the Wear it to Go mobile application
“Platform” refers to our App and any related online services
“UK GDPR” refers to the UK General Data Protection Regulation
“User” or “you” refers to consumers using the App
“Retailer” or “Partner” refers to clothing retailers and fashion businesses featured on the App
“Deal” refers to discounts, special offers, or promotional items listed by Retailers
“Personal Data” or “Personal Information” means any information relating to an identified or identifiable person

3. Information We Collect

3.1 Information You Provide to Us

When you create an account or use our services, you may provide us with:

Account Information: name, email address, password, phone number
Profile Information: profile photo, clothing preferences, sizes, style preferences
Payment Information: payment card details, billing address (processed securely through our payment providers)
Communications: messages you send us, customer support inquiries, feedback, reviews
Social Login Data: if you choose to sign up using Google, Apple, or Facebook, we receive basic profile information from those services

3.2 Information Collected Automatically

When you use the App, we automatically collect:

Device Information: device type, operating system, unique device identifiers, mobile network information
Location Data: with your permission, we collect precise or approximate location to show you nearby deals and retailers
Usage Data: how you interact with the App, features you use, deals you view or save, searches, purchase history
Log Data: access times, pages viewed, app crashes, and other system activity
Cookies and Similar Technologies: we use cookies, pixels, and similar tracking technologies (see our Cookie Policy for more details)

3.3 Information from Third Parties

We may receive information about you from:

Social Media Platforms: when you link your account or interact with us on social media
Retail Partners: order fulfilment information, transaction confirmations
Analytics Providers: aggregated usage and demographic information
Marketing Partners: information about the effectiveness of our advertising campaigns

4. How We Use Your Information

4.1 To Provide and Improve Our Services

Create and manage your account
Display relevant deals and offers based on your location and preferences
Process transactions and facilitate payments
Send you service-related communications (order confirmations, updates, security alerts)
Provide customer support
Personalise your experience and recommend deals you might like
Improve and develop new features

4.2 For Marketing and Communications

Send promotional emails and push notifications (with your consent)
Show you personalised advertisements
Conduct surveys and research
Measure the effectiveness of our marketing

4.3 For Safety and Legal Compliance

Detect and prevent fraud, abuse, and security incidents
Enforce our Terms and Conditions
Comply with legal obligations
Respond to legal requests and protect our rights

5. Legal Basis for Processing (UK GDPR)

Under UK GDPR, we process your personal data based on the following legal grounds:

Contract Performance: Processing necessary to provide our services to you (e.g., account management, order processing)
Legitimate Interests: Processing necessary for our legitimate business interests, such as improving our services, fraud prevention, and marketing (where this doesn’t override your rights)
Consent: Where you have given clear consent for us to process your data for a specific purpose (e.g., marketing emails, location services)
Legal Obligation: Processing necessary to comply with UK law

6. How We Share Your Information

We may share your personal information with:

6.1 Retail Partners

When you make a purchase or redeem a deal, we share necessary information with the relevant retailer to fulfil your order. This may include your name, contact details, and transaction information.

6.2 Service Providers

We work with third-party companies who provide services on our behalf, including:

Payment processors (e.g., Stripe)
Cloud hosting providers
Analytics providers
Email and communication services
Customer support tools

These providers are contractually bound to protect your data and can only use it for the specific services they provide to us.

6.3 Advertising and Analytics Partners

We may share aggregated or de-identified information with advertising partners to help us reach potential users and measure the effectiveness of our marketing.

6.4 Legal and Safety Reasons

We may disclose your information if required by law, court order, or government request, or if we believe disclosure is necessary to protect the rights, property, or safety of Wear it to Go, our users, or the public.

6.5 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any change in ownership or use of your personal information.

7. Data Retention

We retain your personal information for as long as necessary to:

Provide our services to you
Comply with legal obligations
Resolve disputes and enforce our agreements

Typically, we retain:

Account data: Until you delete your account, plus up to 90 days for backup systems
Transaction records: 7 years (as required by UK tax law)
Marketing preferences: Until you unsubscribe or withdraw consent
Analytics data: Typically 26 months in aggregated form

8. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

8.1 Right of Access

You can request a copy of the personal data we hold about you.

8.2 Right to Rectification

You can ask us to correct inaccurate or incomplete data.

8.3 Right to Erasure (“Right to be Forgotten”)

You can request that we delete your personal data in certain circumstances.

8.4 Right to Restrict Processing

You can ask us to limit how we use your data.

8.5 Right to Data Portability

You can request your data in a structured, commonly used, machine-readable format.

8.6 Right to Object

You can object to processing based on legitimate interests or for direct marketing purposes.

8.7 Rights Related to Automated Decision-Making

You have the right not to be subject to decisions based solely on automated processing that significantly affect you.

8.8 Right to Withdraw Consent

Where we rely on consent, you can withdraw it at any time without affecting the lawfulness of prior processing.

To exercise your rights, please contact us at privacy@wearittogo.com. We will respond within one month of your request.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including:

Encryption of data in transit and at rest
Secure access controls and authentication
Regular security assessments and testing
Staff training on data protection
Incident response procedures

While we take reasonable precautions, no method of transmission over the internet or electronic storage is 100% secure. If you have reason to believe your interaction with us is no longer secure, please contact us immediately.

10. International Data Transfers

Your information may be transferred to, and processed in, countries outside the UK. When we transfer data internationally, we ensure appropriate safeguards are in place, such as:

UK adequacy decisions
Standard Contractual Clauses approved by the UK ICO
Other legally approved transfer mechanisms

11. Children’s Privacy

Our services are not intended for anyone under the age of 16. We do not knowingly collect personal information from children under 16. If you believe we have inadvertently collected information from a child under 16, please contact us immediately at privacy@wearittogo.com.

12. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience. These include:

Essential Cookies: Required for basic functionality
Analytics Cookies: Help us understand how users interact with the App
Advertising Cookies: Used to deliver relevant advertisements
Preference Cookies: Remember your settings and choices

You can manage cookie preferences through your browser or device settings. For more details, please see our Cookie Policy.

13. Marketing Communications

With your consent, we may send you marketing communications about deals, offers, and updates. You can opt out at any time by:

Clicking “unsubscribe” in any marketing email
Adjusting notification settings in the App
Contacting us at privacy@wearittogo.com

Please note that even if you opt out of marketing, we may still send you service-related communications.

14. Third-Party Links

Our App may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies before providing any personal information.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by:

Posting the updated Policy on this page with a new “Last Updated” date
Sending you an email or in-app notification for material changes

We encourage you to review this Policy periodically.

16. Complaints and Concerns

16.1 Contact Us First

If you have concerns about how we handle your personal information, please contact us first:

Data Protection Contact:
Email: privacy@wearittogo.com
Address: Unit 40 Silicon Business Centre, 28 Wadsworth Road, Perivale, Greenford, England, UB6 7JZ
Privacy Portal: https://www.wearittogo.com/privacy

We will investigate your concern and respond within 30 days.

16.2 Supervisory Authority

If you are not satisfied with our response, you have the right to lodge a complaint with the UK’s supervisory authority:

Information Commissioner’s Office (ICO)
Website: https://ico.org.uk
Helpline: 0303 123 1113
Address: Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Email: casework@ico.org.uk

You can also contact the ICO directly without contacting us first, although we encourage you to let us try to resolve your concerns.

17. Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact us:

WEAR IT TO GO LTD

General Inquiries:
Email: info@wearittogo.com
Website: https://www.wearittogo.com

Data Protection Officer:
Email: privacy@wearittogo.com
Address: Unit 40 Silicon Business Centre, 28 Wadsworth Road, Perivale, Greenford, England, UB6 7JZ

Company Details:
Company Registration Number: 16909508
Registered Address: Unit 40 Silicon Business Centre, 28 Wadsworth Road, Perivale, Greenford, England, UB6 7JZ

Acknowledgment

By using the Wear it to Go App, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and sharing of your information as described herein.

Last Updated: January 2025
Version: 1.0